01. Counteract

Counteract is a streetwear brand concept. The mission behind the brand is to go against what has been done before. That theme goes into the clothing designs, packaging, and even the places where the clothing is sold. Each season, Counteract has a new pop-up shop in an unknown, unexpected place. For this collection, the space is a run down gas station in Cogar, Oklahoma.

Scope

— Brand Identity
— Creative Direction
— Apparel
— Photography
— Packaging
— Experience